// apply feature here
if (getDataFormat().dealias() == DataFormat.RAW) {
RAWDataFormatFeature feature = new RAWDataFormatFeature();
feature.addInIntercepters(getInInterceptors());
feature.addOutInterceptors(getOutInterceptors());
factoryBean.getFeatures().add(feature);
} else if (getDataFormat().dealias() == DataFormat.CXF_MESSAGE) {
factoryBean.getFeatures().add(new CXFMessageDataFormatFeature());
factoryBean.setDataBinding(new SourceDataBinding());
} else if (getDataFormat() == DataFormat.PAYLOAD) {