// Add tags to the Connection/InventoryItem for message creation only, do not persist (Validation occurs)
JSONArray hashtags = entry.has("hashtags") ? entry.getJSONArray("hashtags") : null;
SobaObject target = inventoryItemId == null ? connection : inventoryItem;
// TODO: add Custom TAG hack, remove this and do it right
target.addHashtag("custom");
if (hashtags != null) {
// Pull in hashtags from the actual IMG message
for (Object rawHashtag : hashtags) {
if (rawHashtag instanceof String) {