syndLink.setRel(COL_LINK_REL);
feed.addLink(syndLink);
SyndCategory category = new SyndCategory();
category.setScheme(COL_CATEGORY_SCHEME);
category.setTerm(COL_CATEGORY_TERM);
feed.addCategory(category);
SyndPerson person = new SyndPerson();
person.setName(COL_OWNER);
feed.addAuthor(person);
feed.setSubtitle(new SyndText(COL_SUB_TITLE));
return feed;